Baileys Coffee Creamer

Baileys Coffee Creamer entered a coffee-creamer category dominated by entrenched, familiar brands — a hard shelf to break into with a new name. Brand Content built "The One," a campaign anchored by a :30 TV spot and carried across print, social, digital, and web, giving the launch a consistent voice everywhere shoppers encountered it. The result: a new product that climbed to #3 in the category.