Video has already surpassed all other formats in social marketing. Check out these latest trends to stay in the know:
Pinterest Unleashes Videos Ads for All Advertisers: Pinterest has finally caught up with the big leagues like Facebook and YouTube. They’re now rolling out video ads to all advertisers targeted for both search results and feeds.
Video Series on Facebook Are Already Driving Higher Engagement: Facebook has recently released a personalized platform for shows, called Watch. And it turns out people would rather watch multi-episode shows than one-off videos. Which obviously bodes well for the new Watch feature.
Brands and Agencies Should Start Preparing for the Era of 6-Second Ads: Get ready, because 2018 is the turning point toward snackable spots. This format allows brands to cater to a younger demographic while also attracting new consumers. Not to mention, both ad recall and engagement increases as well.
LinkedIn Is Rolling Out Video Creation On Its Mobile App: LinkedIn is encouraging businesses to use this feature for topics such as “work hacks that will increase your productivity, front row seats at a conference, an insider’s perspective on the day’s news, or whatever else you think your professional network might like.”