UmbrellaArts

Umbrella Arts is a gallery, theater, classroom, and gathering place all at once, with a national stage presence — but its brand hadn't kept pace with everything happening under one roof. Brand Content led a full identity evolution: a new name that puts the focus on the arts themselves, a hand-drawn "Ua" mark that reads like an artist's signature, and a purposeful orange-to-purple gradient that carries the energy of daytime workshops into evening performances. The result is a unified system that gives Concord's interdisciplinary arts hub a presence as expansive as its programming — putting it in the hero role of its own story.