Heluva Good!

Heluva Good! Dip was a classic at playoff watch parties and tailgates, but the brand was looking for new ways to get its flavors in front of snackers. Our team accepted the challenge and built a campaign around bringing Heluva Good! Dip to other snacking events like movie nights, Valentine’s Day, barbeques, and holiday parties — complete with a giveaway sweepstakes to help build the company’s email marketing list.