EverDriven

For years, ALC Schools was the leading alternative student transportation company in the U.S., but their name wasn’t a match for where they were going. The brand wanted to expand into transportation support for more than just students, was developing an app to make the user experience more modern and wanted a new name that reflected these changes in addition to their emphasis on passion, personal connection, and diligence. The Brand Content team led a full rebranding effort — a new name and new look for the next chapter of the company.